Also
see: Types
of Vending Equipment
If
you are looking for a Vending
Service, this is a guide to
help you understand a little
more about the in’s
and out's of choosing the
right vending company for
your needs.
Most
companies look for a vending
service that will meet the
needs and desires of their
employees. On the other hand,
the owner of a vending business
is interested in making a
profit. A good vending company
will marry these two objectives
and will attempt to make a
profit while providing your
employees with a quality service
at a reasonable price.
When you invite
a vending company to discuss
a potential vending account
you will normally be visited
by the owner of the company
or a sales representative.
They will evaluate your company
and your needs by asking a
variety of questions that
will help them decide on the
best vending program they
can offer your company, such
as:
- How
many employees work
at the site?
- Are
the vending machines
accessible to visitors
and walk-through traffic?
- What
hours is the business
open? (a business
open 24 / 7 makes
a big difference to
a vend operator)
- Do
you currently have
a vending service?
- What
are the reasons for
changing vending services?
- What
products are you looking
for?
With the answers
to their questions, they will
likely offer you a vending
program. That program could
be a single soda machine or
it could be a whole bank of
equipment including coffee,
frozen, snack and beverage
vending machines.
Determining
the Equipment for Your Location
There
are a variety of reasons for
the type of equipment a vending
company will offer your company.
Remember they are in the business
to make a profit. Offering
a snack and soda machine to
a company with 15 employees
is probably not a good business
move on the part of the vend
operator.
Most
vend operators have a sliding
scale on what type of equipment
they will offer a company,
based on projected sales.
If your company has less than
50 or 75 employees then you
may find that most vend operators
will only be interested in
offering your company a single
soda machine. If you look
hard enough you might find
an operator that will install
a snack machine, but they
will not exactly be jumping
for joy that they landed your
account.
The
type of business can play
a part in the types of equipment
a vending company might offer
you. There is a big difference
between a manufacturing company
with 150 employees and lawyer
firm with 150 employees. Manufacturing
companies have environments
that are conducive for vending,
while a law firm with 150
employees can sometimes be
challenging because of nice
air conditioned buildings,
various food options such
as delis, Starbucks coffee
and restaurants can result
in slow sales at the vending
machines.
Costs
Associated with Vending
In
most situations a vend operator
will offer vending machines
free of charge and he will
make a profit from the products
he sells from the vending
machines. If he has analyzed
your account properly and
equipped your location with
the right mix of equipment,
he should be able to make
a profit.
If
the facility manager insists
on a particular mix of vending
machines and the vend operator
has determined that the account
will not be able to generate
enough profit off that particular
mix of equipment, he might
charge a monthly fee for the
machines. This fee plus the
sales he generates from the
machines will help the vendor
become profitable.
Also
in some large metropolitan
areas like downtown San Francisco,
where the costs of running
a vending business can be
extremely high, the vendor
might have to charge a monthly
fee in addition to sales from
the vending machines. If the
vending machines are on the
30th floor and parking is
difficult, it will likely
take a lot longer to service
that account, thereby increasing
vend operator's costs.
The
bottom line is if a vendor
can make a profit from selling
the products out of his machines
he probably will not charge
a fee.
Subsidized
or Free Vending
Subsidized
or free vending are especially
popular in the high technology
industry, where some companies
want to offer their employees
either low prices or in some
cases no charge for vended
products.
A
good example of subsidized
vending would be selling cans
of soda to the employees for
$0.25 where the vend operator
has determined the soda price
to be $0.65. The vend operator
will set the vending machine
price at $0.25 and then bill
the company $0.40 for every
soda that is sold.
Google
in Silicon Valley is an example
of free vending. Google offers
it’s entire refreshment
program to its employees at
no charge. The vendor fills
the equipment and bills Google
for everything sold.
Companies
often look for ways to boost
employee morale and increase
production. Offering a subsidized
or free vending program can
be a very inexpensive way
to do that.
Take
Care When Negotiating a Vending
Contract
You
should be careful when negotiating
your vending contract. For
exampl, you may have received
4-5 different quotes from
competing vending companies
and selected a vendor that
offered you the cheapest prices
and a high commission. You
should realize, however, that
In order to make a reasonable
profit the vendor might have
to buy old refurbished equipment
and stock the machines with
inferior products since you
have beaten his price down.
He's very unlikely to tell
you that when he submits his
quote, but it may become apparent
after you are a month or two
into your contract, when it's
too late to make a change
to your long-term contract.
Continue...
Types
of Vending Equipment or
Home
Vending
Services in the San Francisco
Bay Area:
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